The devil's in the details. Are the chocolate companies getting brave or just desperate? Chocolate "Milk and Salt"? Milk? And salt? SALT? Do they really think that "Rich milk chocolate featuring a blend of caramel flavor and French SALT" sounds enticing? Do they think making the salty bit BLUE makes it exotic? Hah, no one'll be fooled. Only an idiot will buy this rubbish.

Oh. Hang on...