Wednesday, November 29, 2006

Get this party started.

Indeed.

Marks and Spencers is one of Britain's most loved shops with a long history of quality clothing, delicious foods and dodgy menswear. It has long been a staple of tradition, refusing to open on Sundays until long after everyone else did, refusing to accept credit cards becuse it would increase the prices of their products (again they eventually had to give in) and until recently all of their clothes were made in the UK (which meant production costs were high and profits were low). This changed in the last few years so that M&S could compete with other clothing stores such as H&M, Gap and TopShop.

In the last few years, M&S has been struggling as sales have dropped and its image has suffered badly. But this is no more, largely due to a brilliant autumn advertising campaign which has peaked with a hugely talked about advert. The advert is hugely British, featuring London landmark Tower Bridge, 60's supermodel Twiggy and the crowning glory of it all, Dame Shirley Bassey. Singing a Pink song. Only people familiar with Shirley will recognise the madness and genious of this, but here it is for you all to enjoy.



The only downside in the whole thing is that the song is not being released commercially as a single. It would most certainly have been a big Christmas hit.
But well done M&S!

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