Tuesday, December 26, 2006

Lights review, round 2: Oxford Circus department stores

1. John Lewis
 
A strong opening effort from John Lewis. 3-d Christmas trees of wintry blue lights. Only spoiled by being glued to the front of an ugly building, but it does a good job of drawing your eyes from what's behind.

2. House of Fraser
 
Possibly overheard in Head Office in November:
"Oh shit, we forgot to commission an award winning Christmas lights display for our flagship store in London. What can we do? How can we cover this up?"
"I know! We've still got those outdoor lights from the rooftop barbecue in summer. Well just hang them down the front of the shop and if anyone asks, we'll say they resemble 'snow'".
Perhaps they resemble the snow as it falls on the Lebanon- i.e. not much.
One word: crap.

3. WINNER! Debenhams
 
Red as a holly berry and bearing its own calssically-styled Christmas logo, Debenhams is by far my favourite. Ugly building? You can't see it. Budget? All spent (possibly for the next ten years). Impact? Maximum. Well done Debs.
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